This program is broadcast on Sogecable’s Canal Caza y Pesca (Hunting and Fishing Channel) and the idea was to soften the brutality and connotations of death associated with these two activities. We decided to focus on the more bucolic side, concentrating on nature, tranquility and beautiful landscapes that are rendered in whimsical watercolors. There are birds, deer and fish, lovely foliage and a no-nonsense soundtrack to appeal to the program’s target audience.
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design: Pep Prior and Abel Lopez,