TVE Zoetrope Idents

Branding & TV Image, Craft & Live action

TVE Zoetrope Idents

Christmas at TVE

For Christmas 2014, TVE wanted to do something very special. We created three zoetropes entirely from scratch, made from thousands of hand-cut pieces of paper, including the TVE claims.

Based on Christmas, New Year’s Eve and the Three Kings, each ident is infused with that special nostalgia of long-ago cinema techniques. The zoetropes were lovingly made with elements that remind us of the past: paper, record players for the spinning bases, lighting and animation techniques. The 18 frames and spinning velocity were crucial, as well as the camera diaphragm speed, to achieve each magical moment.

The pieces spring to life in darkened rooms, propelled by the magic of Christmas and TVE; each zoetrope placed in a home, just as TVE has been a part of everyone’s home since 1956.


* Silver World Medal – Station/Network ID
New York International Television & Film Awards 2016

* Silver Laus 2016 ADG-FAD – TV and Film Identity

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