Catchy and fun image for a fashion brand 100% digital to succeed in social media
#motiongraphics #socialmedia #identity
STRADISHOPPERS TV is the online shopping experience of STRADIVARIUS, the streetstyle fashion brand. Once a week, the shop assistants introduce new fashion trends and clothes to Stradivarius social media followers.
The 100% digital brand needed a recognizable design language with the ability to be flexible whilst standing out in a very crowded social media environment. Playing with the logo we created a catchy and fun identity
to connect with teenagers and young people.
Inspired by the digital world of social media we used a number of different styles and techniques. A white background with black typography is a simple and powerful combination that we took as starting point. From there we added different colour and design elements to create some fashion magic. We created a great variety of elements that could interact with the live action shop assistants and fashion pieces.