Catchy and fun image for a fashion brand 100% digital to succeed in social media
STRADISHOPPERS TV is the new online shopping experience of STRADIVARIUS, the streetstyle fashion brand. Once a week, best shop assistants introduce to Stradivarius followers new fashion trends and new clothes and complements that are about to arrive to the shop and viewers can buy instantly.
It’s a brand 100% digital, that needs a recognizable language with the capacity to change and to stand out in a very crowded environment as social media. Playing with the logo we created a catchy and fun image to connect with teenagers and young people.
Inspired in social media we use different styles and techniques. White background and black typography is simple and powerful combination that we took as starting point. Then different combinations, some color and some elements did the magic.
We create a great variety of elements that would interact with participants and that complete fashion content.
María Borrás – Executive production
Pep Prior – Creative direction
Riccardo Marras – Animation
Elena Labandeira – Production