International Women’s Day TeleMadrid
International Women’s Day TeleMadrid
March 8th, International Women’s Day for Telemadrid
In Comodo Screen we won the pitch with a message to empower women that is also an invitation for men, to reclaim together for a more equal and fair society. Raise awareness about feminism as a movement where women lead a social change for all, women and men.
We ask women and men (real people no models) in the streets of Madrid to read the poem. Together they recite with naturalness as if they were singing a song, speaking out loud from their hearts, repeating as a mantra, Gloria Fuerte’s verse.
I’m only a woman and is enough.
I’m your daughter. I’m your friend.
I’m different. I’m the same.
I’m capable. I’imperfect.
I’m powerful and I’m patient.
I’m only a woman and is enough.
Because together we are strong
and future is being bold.
I only ask for what’s fair
because still is not enough.
I’m only a woman and is enough.
Credits
Project direction: María Borrás
Executive creative directors: Abel López and Pep Prior
Production: Elena Labandeira
Sound: Isolé División Sonora