Fundación Canna is a non profit initiative that carries out studies and conducts research on Cannabis and its active compounds. They contacted Comodo Screen looking for help to create a video explaining how endocannabinoid system works. This system is the clue of how cannabis interacts with our body but it wasn’t easy to explain.
The endocannabinoid system is one of the great unknowns of the biology of our organism. It basically is a neurotransmission system, although it is much more than that, as it can also be found in other organs and body tissues besides the brain.
They wanted to spread this relevant information and they needed new tools. It was very important that everyone could understand the message, that had a clear scientific base and also that was atractive so the viewer kept its interest.