FINE LIVINGBranding & TV Image, Craft & Life action
Fine Living, the Italian lifestyle, desing and gastromy TV channel, asked Cómodo Screen to create some idents that represent its spirit. A Fine Living life is fun, entertaining with a great sense of humor, so we put all these elements together.
Each piece is a crafted fresh cocktail, with half part absurdist humor half part magic trick. They are not designed to solve your life, they are meant to be funny. Playful naive situations to make you smile. Made in house from the idea to posproduction, and of course art direction, desing and filming.
We created 4 generic pieces and 2 special for Christmas, all of them with an lovely music to complete the mood ot this little crazy storys.
Client contact and production: María Borrás
Creative Directors: Abel Lopez and Pep Prior
Art Director: María Ochoa
Editting: Jordi Joan Llamas, Jordi Fernández
Craftsmanship: Valentina Pérez
Music: Jordi Joan Llamas