CANAL+ LA LIGA BRANDINGAnimation, Branding & TV Image
CANAL+ LA LIGA BRANDING
A new seasonal brand identity for LA LIGA on Canal+. Taking the key brand attributes of quality, difference and simplicity from Canal+ we designed a powerful identity that captures the emotion resonating with fans.
We created bumpers, strands, openers, closers and adapted logo to all the different football programs, including the headline format “El Día del Fútbol”.
The entire concept was produced in 3D, where we concentrated on opposing elements such as triumph and defeat, glory and failure, courage and struggle. Static images, moments of heightened intensity captured as a single point in time, act as spectacular dioramas of football action. You can almost feel the tension, see the ball spinning into the goal, with cameras catching different angles – just as in a live match.
Promax Europe Silver – Best Programme Branding Design
Laus Award Bronze – Audiovisuals