Comedy Central

Look at the funny side of life. Crazy faces for universal laughther.

#craft #handmade #puppetry  #bunraku #entirelyinblack

ViacomCBS Comedy Central EMEAA reached us for an international ident campaign for Comedy Central. Idents need to be wordless and fun for a wide audience, anywhere in the world.

That smiling face we make when something is funny, that’s universal. That’s something we all do … so when we focus our proposal for Comedy Central on that great face. TV will become a face that looks at you from any screen. 
Like an emoji but made in the real world. Big eyes and funny mouths. Faces of different shapes, diverse and notorious 
and above all, faces of people having fun. Faces that smile and are funny face at the same time. 

We  created small gags with funny faces in a puppetry bunraku style where puppeteers in black clothes hold eyes, noses and mouths, all crafted in Comodo Screen. Humor will be all around because of the faces themselves, its funny movements, how all the pieces form a face and, of course, the fact that there is people to creating these crazy faces. 
They can be sweet and angry. They can be yelling or laughing or even crying.

Credits

Client contact and production: María Borrás

Creative Directors: Abel Lopez and Pep Prior

Cinematographer: Anna Molins

Craft: Mireia Mir, Nora Corberó and Laura Cai Puig

Production: Elena Labandeira

Awards 

* Silver Clio 2022 – TV Idents, Bumpers, & Interstitials

* Promax Global Excellence 2022 – Silver in Best Channel ID and Silver in Best Interstitial/Bumper.