Cine+ Acción

Cine+ Acción
Image refresh for the Canal+ action movie channel: Idents.
We wanted to focus on iconic moments almost always present in action movies such as car chases, escape from possible murderers in empty parking lots or experiments that go amiss in laboratory scenes. We started with animated illustrations for each mini-scenario which were then created in 3D. The black and white palette and dramatic music add to the sense of action. The end of each ident scene leads to the channel logo and to the only flash of color: a red rectangular background support for the word ACTION.

Credits
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design: Pep Prior and Abel Lopez
3D: Jordi Cabeza and Dani Villalba
Music: CANAL PLUS