AXN SCI-FI

AXN SCI-FI
Channel Branding
We created a restyling of idents, promos and bumpers for AXN SCI-FI that played upon the formation of crystal elements against an outer space backdrop. Greenish-hued chunks of glass twist and swirl from the outer edges of the screen, congregating in the centre, drawing the viewer’s attention to the spine-tingling array of sci-fi programmes broadcast on the channel. The pieces end with the AXN plus SCI-FI logo. A clean and slick aesthetic that appeals to science fiction fans, accompanied by a melody of technical notes and a haunting voice.
Welcome to the far reaches of disbelief where reality slowly bends.

Credits
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design: Pep Prior and Abel Lopez
Music: CANAL PLUS