Campaign based on AI. What our fashion would be if reality didn’t limit us. 

#IA #fashion #inspiration  #artdirection

Artificial Intelligence is a technology capable of creating images that never existed.

With spring just around the corner, we reinvented for Stradivarius its April collection through the filter of Artificial Intelligence.

We imagined dreamlike worlds with garments that merge into imaginary la landscapes, which are an explosion of colors, of flowers and of enveloping fabrics.

Some of these models are not real. Some of the garments that you see here do not exist, although we wish they could someday.

They are an exaggeration of the real collection; they are what our fashion would be if reality didn’t limit us.