TV3 VINT-i-CINC

Graphic image for the 25th anniversary of Catalan public television channel.

On-air and off-air style guide: logo, idents, continuity and auto-promotion.

Idents

How to change without changing? TV3 was eager to celebrate their 25 years of broadcasting career, communicating their key channel values and emphasizing the fact that, although they now have a quarter century of experience, they are firmly facing the future and embracing new technologies. By transforming and playing with the 3 in the TV3 logo, there was room for celebratory change. Using festive elements such as lights, sparkles and streams of color that swirled around the screen to coalesce into the 3 of the TV3 logo, we were able to maintain the all-important channel logo. The identity was also applied off-air to their building, street advertising, press and even to their radio channel logo.

Award:

PROMAX WORLD GOLD AWARDS (Holiday / special event campaign using integrated media) – 2009

Logo 

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Credits

Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Abel Lopez and Pep Prior
Animation and design: Pep Prior and Abel Lopez
3D: Dani Villalba
Music: Francesc Chaparro for TV3