Graphic image for the 25th anniversary of Catalan public television channel.
On-air and off-air style guide: logo, idents, continuity and auto-promotion.
How to change without changing? TV3 was eager to celebrate their 25 years of broadcasting career, communicating their key channel values and emphasizing the fact that, although they now have a quarter century of experience, they are firmly facing the future and embracing new technologies. By transforming and playing with the 3 in the TV3 logo, there was room for celebratory change. Using festive elements such as lights, sparkles and streams of color that swirled around the screen to coalesce into the 3 of the TV3 logo, we were able to maintain the all-important channel logo. The identity was also applied off-air to their building, street advertising, press and even to their radio channel logo.
PROMAX WORLD GOLD AWARDS (Holiday / special event campaign using integrated media) – 2009
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Abel Lopez and Pep Prior
Animation and design: Pep Prior and Abel Lopez
3D: Dani Villalba
Music: Francesc Chaparro for TV3