Launch SET Germany
For the launch of Sony Entertainment Television in Germany, we were commissioned to create the graphic package. Focusing on series and movies, the idea was to choose elements that already worked and combine concepts to target the new German audience.
We created idents, endboards, logomotions, other on-air elements and off-air pieces. The idea was to make the S of Sony the protagonist, tracking its movement with light, blending the transitions in a coherent and organic manner. Relying on a palette of blue, the sinuous form curves around the screen, leaving space for the channel information.