Launch SET Germany

For the launch of Sony Entertainment Television in Germany, we were commissioned to create the graphic package. Focusing on series and movies, the idea was to choose elements that already worked and combine concepts to target the new German audience.
We created idents, endboards, logomotions, other on-air elements and off-air pieces. The idea was to make the S of Sony the protagonist, tracking its movement with light, blending the transitions in a coherent and organic manner. Relying on a palette of blue, the sinuous form curves around the screen, leaving space for the channel information.

*Bronze Laus 2014 – TV and Film Identity

Graphic Package


Client contact and production: María Borrás

Creative Directors: Pep Prior and Abel Lopez

Art direction: Pep Prior and Abel Lopez

Animation and design: Marc García, Jakob Conrad,

Mike van der Noordt, Miquel Rodríguez and Thais Altès.

Music: Sony Entertainment Television