A program of in-depth interviews by renown Catalan reporters of respected elders that played important roles in recent history. A play on words of wisdom and age, created as a tribute. We created a stop-motion opening sequence that depicts the tree of life that grows and produces fruit and flowers that are bundles of wisdom, values, qualities and characteristics. When the fruit is ripe, it falls to the earth and where the cycle will continue. A simple and beautiful metaphor to represent our revered elders.
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design:
Pep Prior, Abel Lopez and Tal Gilks
Music: Pau Guillamet