Campaign SE ECOISTA SALVEMOS EL PLANETA
CANAL+ decided to create a new language to be applied to ecological issues that concern them. A list of innovative play-on-words was written up and one word was given to each participating studio. Cómodo Screen was given REPLANETEAR, (repopulate, replanet) and the idea was to present our vision of what this word meant to us. This was a pro bono piece aimed at raising awareness of our planet’s current deteriorated state. We created a drab, dreary representation in gray, black and white, depicting our filthy world, filled with toxins and pollution. But there is hope, PLANET transforms to REPLANET and color is introduced. Parks spring up, cleaner transport is used and wind power, as well as other potential options are installed. The smog recedes and our future is brighter. We’re still in time to make this happen.
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design: Pep Prior and Abel Lopez
3D: Jordi Cabeza
Music: Aleix Pitarch