Golf Plus Rebranding

Golf+
Image refresh graphic package for Sogecable’s GOLF channel: Idents, continuity and auto-promos.

First item on the list was the redesign of the channel’s logo to achieve a better fit with the CANAL+ style. The entire graphic package of GOLF+ aims to eliminate the weight of money and elitism normally associated with this sport. A softer, more relaxed image was necessary. The golf course itself is the clear protagonist as is the color green. The organic lines and soothing music make the channel more accessible to a wider audience. Close-up shots of golf strokes and holes allow for entertaining options in the case of promos and continuity pieces. A definite hole-in-one.

Credits
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Abel Lopez and Pep Prior
Animation and design: Pep Prior and Abel Lopez
3D: Andres Eguiguren and Jordi Cabeza
Music: CANAL+