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EL DÍA DEL FÚTBOL

Broadcast, Featured

EL DÍA DEL FÚTBOL


EL DÍA DEL FÚTBOL

Canal+ called us in to create the new identity for the 2012 period of La Liga football season. Keeping in mind the key Canal+ attributes such as quality, difference and simplicity tempered with a pinch of irreverence, we created a powerful identity that conveys a slew of emotions that ring true with football spectators.
Starting with the opening credits for the star program “El Día del Fútbol”, we also created bumpers, strands, the summary and adapted the logo to the different football programs.
Working the entire concept in 3D, we concentrated on opposing elements such as triumph and defeat, glory and failure or courage and struggle. Static images, moments of maximum intensity captured in time, act as spectacular dioramas of football scenes. You can almost feel the tension, see the ball spinning into the goal, the cameras catching different angles, just like in a real match.

Awards
_______
Silver Promax Europe 2013 Award
Best Programme Branding Design
Bronze Laus Award 2013 – Audiovisuals

Credits
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design:
Marc García
Salva Borrego
Jakob Konrad
Mike van der Noordt
Miquel Rodríguez
Music: Canal Plus Spain

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