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Cosmopolitan TV

Branding

Cosmopolitan TV

Logo

Cosmopolitan TV
Complete channel rebranding of both on-air and off-air image.
During the development process, the channel name was shortened to COSMO, offering a clean, slick logo to better fit with the brand. The idea was to create a 3D space where colorful rectangular forms, similar to the background base of the logo, could be animated to achieve the desired image. The original color palette was maintained throughout to offer brand continuity. The new image was also applied to off-air elements such as the physical office space and stationery.

Credits
Client contact and production: María Borrás
Art direction: Silvia Trull, Abel López and Pep Prior
Animation and design: Silvia Trull, Marc García, Abel López and Pep Prior

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