We were approached by Cosmo to update the rebrand that we created for them a few years back. They wanted to simplify the brand’s image, adding gloss, elegance and sophistication. We decided on a metallic finish that highlights these qualities.
Two different textures were explored, one that emulates snakeskin, and the other Paco Rabanne mesh, Frank Gehry surfaces and sequins. Each option was crafted in a specific colour palette. The textures were created with the Cosmo logo tablet, adding further protagonism to the brand.
The end result is a sensory experience, a visual treat that reflects the channel’s values and content.
Credits for Cosmo Rebrand
Client contact and production: María Borrás
Creative and Art Direction: Pep Prior and Abel Lopez
Creativity: Sonia Cerezal
Animation and Post-Production: Marc García
Communication: Vera Ciria