We have been working for some time now with Sony Pictures Television in London and feel a special connection with the team. We understand each other and the work just flows.
This specific project was a refresh for AXN Italy. Maintaining a simple, stylish and iconic look&feel, we concentrated on the colour red as the protagonist. We used a slightly darker shade to add more depth and presence to the refresh.
The number of elements was kept to a minimum, ensuring that the image enfolds the content without suffocating it.
Client contact and production: María Borrás
Creative Directors: Pep Prior and Abel Lopez
Art direction: Pep Prior and Abel Lopez
Animation and design: Marc Garcia